Famous Word Mark 3 – The Wawa Goose

Perhaps not so well known globally or even on the west coast, but still my favorite. Wawa not just a convince store or deli or gas station. It was the only place to hang out in the middle of nowhere New Jersey where I grew up. The goose in the logo representative of the Canadian goose that migrates around the Delaware Valley and the name of the town where the Wood family operated a farm/dairy and a  store. The Wood family originally from Greenwich New Jersey decided on the the name Wawa as it is an American Indian word for the goose. Eventually the stores came along and an Army man and mostly self taught illustrator named Albert Marzano of Philadelphia designed the original logo in the 1980s.He also designed the slinky logo and Yeungling logos too.

Famous Wordmark 2 – The Hallmark Crown and Name

A fantastic testament to good design and to withstanding ages and not having to change the icon that defines the business of sentimental communication and the standard of a good company, the Hallmark golden crown and the greeting card. A hallmark commonly is a marking struck in precious metals to denote the purity of the gold or silver. It is generally known to mean an identifying trait of some kind. Joyce Clyde Hall began selling postcards in his Nebraska store in 1906. He caught on to greeting cards quickly seeing how they were more than just a sophisticated way to communicate but a beginning of a tradition.  and open a store just for them in the 1920’s, naming it Hallmark. At the time the markings used on gold were a crown with varied loops and sizes They adopted this symbol as a way of saying, as their slogan goes, “We care enough to send the very best” It is already a symbol of status so why not a symbol of emotional esteem too. It isn’t exactly clear who decided to us it but I think the simple signature like font of the name is subtle way of displaying sentential meaning like a hand written note always is. images-3

Famous Word Mark 1 – The Golden Arches- The McDonalds M

No matter where you go the image is the same, of the giant yellow letter “M”. It blares at you against a red background and it makes you think ” Yum, hamburger…?” And it’s not just around the United States that this fast food logo has made us all aware of the power of food and design. That is why I think this work mark is so amazing, especially when you consider what happens to your body when you eat too much of the restaurants many tasty foods. The arches were originally part of the building itself, an addition made by one of the founders Robert McDonald. The architectural team fought it but the arches stuck. In 1962, they needed to upgrade their logo. Fred Turner sketched a stylized “V”, but the company’s head of engineering and design, Jim Schindler made it an “M” which like the building when viewed from the right angle forms the arches images images-2 images-1

Logo Design Love Reading

Chapter seven in Logo Design Love showed a method of brainstorming that is often very effective for organizing the flow of ideas. I tried the method described and got some satisfactory results. I think this is a good basis, my brains storming is not so formal as this. I make lists, and diagrams too for projects that are more constructed then designed digitally.

Much of the information in the chapter is already common practice to fine art and design students during in-class critiques. We follow a similar process of idea pooling and sketching, black and whites and drafting comps. Then a presentation to the teacher, and students too, for feedback. It is no doubt an effective process for getting a good design. This also makes you familiar and hopefully comfortable with how the process may go when you are actually working with a client.

I would be interested to read more from this book. There are some worthwhile insights that some new and student designers may not know. For instance not to be too eager and show a client all of your work. I myself would not show some work becuase I am self conscious of it, but not because it may overwhelm the client or maybe get stuck with an inferior design that you could have done better without them seeing. I did not think to look at in the way so I will be more selective now but for different reasons.

Aside

I recently watched a lecture by Steven Heller, The Swastika: A Symbol Beyond Redemption?! The topic is one that I have always held in a type of morbid awe. As a human being I am appalled at the horrors suffered by so many people under the brutal Nazi leadership. But as an artist I am fascinated by how this symbol the swastika, so simple and unassuming has come only to represent this historical tragedy to many people. I would like to think that this ancient symbol can be revived with it’s positive meanings intact. However, I feel that there are still enough people in the world that hold fast to Nazi roots. These people have proven themselves in the past to go to great lengths to be an influence, why wouldn’t they fight against having their symbol of power taken over?

I am also unsure as to how you do something like that. How do you reclaim a meaning to a symbol. Do you send out a mass email, post it on the news, your facebook or wherever?  Dissemination of information has changed so much that it should be simple but I don’t think people, even people that have no real connection to it, would be so supportive unless many many people were reeducated about its ancient meanings.

Parts of me feel that the positive aspect of the swastika has been sullied beyond redemption because the Nazi community still exists. Other parts feel that there are more open minded people in the world today also so hopefully they would be able to take it back.